The International AIDS Society is the world’s leading independent association of HIV professionals, and its annual conference is the world’s foremost independent platform for presenting new research and promoting dialogue in the global fight against HIV. The Society’s annual conference was held in Melbourne, Australia from July 20-25, 2014. Priontex promoted its customised procedure pack manufacturing capabilities, including its widely used circumcision kits, using a pick and mix concept with sweets. This proved to be very popular!